If you’re thinking, “How to be a beauty influencer in 2024?”, there is an ocean of tried-and-tested methods and techniques you will need to understand beforehand.
The beauty industry has taken a hike North in a biiiig way over the past few years. In 2024, the highest-paid beauty influencers were stacking cash like nobody’s business, and boy oh boy do we mean it when we say you’re gonna want to keep reading.
Beauty influencers are becoming staple workers in modern society, since they enable brands and businesses to spread their message and tap into target markets as easily as a hot knife cuts through a block of butter.
You’d better gear up for the ride if you want to discover how to be a beauty influencer, because you could potentially step into the limelight, and even get stopped on the street for a photograph and signature!
One of the richest beauty influencers is Huda Kattan (50 million Instagram followers). Kattan has completely capitalized on her beauty empire by launching a multimillion-dollar brand.
Then there’s James Charles (25 million YouTube followers), who has won over the gay community and even women with his innovative makeup tutorials and collaborations.
Nikkie de Jager (14 million YouTube followers) and Jackie Aina are two more of the highest paid beauty influencers that are making some serious dollar.
So much so, that the answer to the question, “How much do beauty influencers get paid for sponsored posts?”, is more than $100,000 EACH in their case. That’s not even including their other methods of monetization.
Still interested in learning how to be a beauty influencer in 2024?
We thought so.
This straightforward, yet detailed, guide will take you by the hands and lead you into the profitable realm of beauty influencers.
We will teach you how to land the best brands in your niche and amplify your abilities to make money online for beginners.
How to Be a Beauty Influencer: 10 Beauty Influencer Statistics to Think About
Before you learn the techniques about how to be a beauty influencer and make money online for beginners with your social media accounts (not to mention attract recurring clients), let’s consider some beauty influencer statistics.
Here are some key statistics related to beauty influencers and the industry:
1. Audience Engagement
The engagement rate of beauty influencers (the amount of followers reacting, commenting, and sharing posts) hovers somewhere between 3% and 6% on Instagram.
When you look at other industries that enable people to make money online for beginners, that’s a signal that you need to start using the good old Gram!
2. Demographics
Approximately 50% of beauty influencer followers are aged 18-34, so the audience is on the younger end. However, you are never too old to pursue the things that fuel your passions.
You don’t have to be a female to learn how to be a beauty influencer, nor do you have to be a camp guy who steals his sister’s makeup.
Some men who have mastered the art of costume makeup and movie set makeup are doing exceedingly well. There are zero limits in this game.
3. Platform Usage
The bulk of beauty influencers (70% to be precise) use Instagram as their preferred platform for dishing out promotional stuff, trailed by YouTube (20%) and TikTok (10%).
Some of the richest beauty influencers rose to that place called “fame” thanks to TikTok. At all costs, do not miss an opportunity to get your posts seen on the TikTok goldmine.
In fact, beauty content is reaching its pinnacle on TikTok, raking in over a billion views with the best hashtags for beauty posts, such as #MakeupTutorial.
4. Influencer Earnings
Micro-influencers with 1,000-100,000 followers make an average of $100 to $1,000 for each individual post. Pretty amazing, huh?
Meanwhile, macro-influencers with over a million can request as much as $15,000 to $100,000+ each time they upload something promotional in nature. Now that’s a good reason to learn how to be a beauty influencer.
Top beauty influencers can earn between $200,000 to $1 million annually through sponsorships, affiliate marketing, and product lines.
5. Consumer Trust
About 49% of consumers actually trust the influencers they follow, meaning that they would likely buy something being promoted.
On that note, trust is paramount for making money as a beauty influencer, because no brand is going to sign a deal with you if you cannot increase their sales!
6. Brand Collaboration
Over 90% of brands plan to increase their influencer marketing budgets in the coming years, with beauty brands leading the way.
The blissful thing about learning how to be a beauty influencer in 2024 is that you can potentially forge partnerships with celebs, too! Think Rihanna’s beauty brand – Fenti Beauty.
7. Content Types
The average attention span in adults is a measly 8.25 seconds… Yikes. This explains why short-form video content works so well, and why you need to make a big impact from the first second!
Shorter vids are particularly popular on TikTok and Instagram Reels, which has generated a 150% surge in engagement in the beauty niche.
How to Be a Beauty Influencer: Trends for Making Money as Beauty Influencer
Nowadays, beauty influencers and various other types of influencers are not sitting on the sidelines – they are taking center stage.
Also known as “content creators”, the people who are seeking tips on how to be a beauty influencer are really mixing things up in regards to the way that beauty is showcased and consumed.
To be a beauty influencer in 2024, you gotta ride that all-important trend bandwagon all the way into the serene sunset!
By this funny little phrase, we mean that you need to do whatever is “in” or “cool” right now.
3 Key Trends to Make Money as a Beauty Influencer in 2024 (and Beyond)
Put your own spin on it and you’ll do just fine, but know these elements before you launch your beauty influencer business.
1. Being Kind to the Planet
Mother Nature and the Universe are super duper kind to us, so we should be returning the favor whenever we can, isn’t it?
Eco-friendly and sustainable products are now becoming more popular than ever before.
Even if you have a very specific audience, you can broaden your field of viewers by demonstrating that you are a beauty influencer who promotes positive values.
2. Making Everyone Feel Relevant
Back in the day, beauty influencer-type people and models kinda slotted into a size zero, gap-toothed, gaunt-faced dimension of workers.
But let’s be real…
…not everyone looks that way, and not everyone wants to look the same.
Beauty is in the eye of the beholder, meaning that brands are becoming more relaxed about the types of people they work with.
Latino, Caucasian, African, fat, skinny, chubby, green-eyed with red hair, blue-eyed with blonde hair, or brown-haired and hazel-eyed (not to mention different gender identities) – anyone can make money as a beauty influencer in 2024.
3. Being True to Yourself
We are all different, and that’s the beauty of it. If you’re going to try and get people to like you, you’ll have to show them that you are one-of-a-kind and not afraid to be yourself.
Never try and copy someone else, but seek inspiration, for sure. Be relatable, tell stories, and don’t be shy to share your journey.
How Much Money Can I Make as a Beauty Influencer?
How much money do beauty influencers make is dependent on a mishmash of things.
For example, follower count, engagement rate, the platform of choice, and the niche (the biggest influential factor), are likely going to steer your earnings in one direction or the other.
Here’s a general overview of how much money can you make as a beauty influencer:
1. Micro-Influencers (1,000 – 100,000 followers)
Micro-influencers earn $100 to $1,000 per post, with their income soaring if they dabble in affiliate marketing. (Click here to sign up to the best affiliate marketing networks if you want to know how to make money online for beginners.)
2 . Mid-Tier Influencers (100,000 – 500,000 followers)
Mid-tier influencers generate $1,000 to $5,000 per post, mainly from brand collaborations, product reviews, and partnerships.
3. Macro-Influencers (500,000 – 1 million followers)
Macro-influencers earn around $5,000 to $10,000+ for offering the services that you will also be offering once you learn how to be a beauty influencer and make money in 2024!
4. Mega Influencers (1 million+ followers)
If you make money as a beauty influencer in 2024 and manage to climb the ladder all the way to “mega influencer” status, you’re laughing!
The rate is around $15,000 to $100,000+ per post and usually involves campaigns mixed with extremely high-profile brand partnerships.
What are the Best Websites for Beauty Influencer Jobs?
Listed below are some websites where beauty influencers can find job opportunities, collaborations, and brand partnerships:
1. Influencity
This is one of the best websites for beauty influencers because Influencity directly connects brands with people just like you for a breadth of marketing campaigns.
2. AspireIQ
Second on the list of the best websites for beauty influencer jobs is AspireIQ. This unique platform displays campaigns in a jumble of different niches, so influencers can jump straight in and apply to work with the brands that catch their eye!
3. GrapeVine
GrapeVine is another website that connects influencers with brands looking for content creators. You can find paid partnerships and promotional opportunities in beauty and much further afield.
If you’ve read about the best websites for beauty influencer jobs before, you will likely have heard about Famebit (by YouTube). This successful influenced marketing website niches down ti YouTube creators, but is also open to creators who use other video-sharing platforms
5. Instagram Creator Marketplace
Instagram’s Creator Marketplace is hands-down one of the most powerful ways to make money online for beginner influencers. Just link your profile and explore relevant partnerships.
6. Collabstr
This site makes it easy for influencers to connect directly with brands for sponsored posts. You will discover a wide range of beauty-related opportunities when you peruse the site’s easy-to-use interface.
7. Upfluence
Upfluence is a comprehensive influencer marketing platform where influencers are invited to flaunt their unique qualities on a public profile, before connecting with brands looking for beauty influencers.
8. BrandBacker
You could potentially fill up your job calendar if you join BrandBacker as an influencer. It is most popular for beauty and lifestyle influencers seeking ways to make money online for beginners with product reviews, sponsored posts, and brand collaborations.
9. Socialix
If you want to discover how to find beauty influencer jobs for beginners, Socialix is right up your street. New opportunities are posted all of the time, with beauty being just one of the featured niches.
10. CreatorIQ
Finally, CreatorIQ is without a doubt one of the best websites to find beauty influencer jobs. This website identifies as a creative influencer marketing platform, with endless networking opportunities.
In addition to these websites for influencers, take a look at BrandBacker, Content BLVD, Revfluence, and TapInfluence
Step-by-Step Guide on How to Be a Beauty Influencer & Make Money Online for Beginners in 2024
Step 1: Pinpoint Your Exact Niche & Analyze Competitors
Ask yourself what you are passionate about, and write it down on a piece of paper. Stick to around five elements of a chosen niche to begin with.
Do a little research into each subcategory of your niche, and find out what type of content is being posted by the most followed beauty influencers in those areas.
You can figure out a plan that involves a wide range of videos, such as skin care tips, hair tutorials, makeup routines, and lifestyle and beauty product reviews.
Step 2: Learn How to a Be a Beauty Influencer with Brand Identity
Although you will be working with brands when you learn how to be a beauty influencer in 2024, the brands will look at you as your own individual brand, too!
With this mind, you need to visualize big things. Imagine that your name is up in lights and you have a big skincare brand in YOUR name – what do you want that brand to revolve around?
Think about the things that make you unique to other beauty influencers and incorporate them into your brand identity package.
You can use Canva’s free logo maker to create a brand logo. Display it on your social media profiles for extra professional appeal. You can also use a “stage name” or “pseudonym”, if you fancy it.
Step 3: Choose Platforms for Your Beauty Influencer Posts
You might think that you would reach a bigger audience if you sign up for various social media platforms and create an influencer account, right?
Wrong. The truth is that you will be better off just focusing on one platform at the beginning, since it’s going to take up a lot of your time.
Unless you have a load of money to invest in a team who can assist you in developing your online presence, master a single platform for linking to a new profile.
We recommend using Instagram or TikTok at the start of your journey to learn how to be a beauty influencer in 2024, before progressing to YouTube, X, and/or Pinterest.
Step 4: Develop a Content Calendar of High-Quality Content
It’s all good and well to be spontaneous when you learn how to be a beauty influencer, but you’re less likely to make money this way.
Sure, spontaneous posts are fun, but you will need to have a solid content plan figured out before you get started.
Just imagine that you start posting a couple of videos, and then your mind goes blank. What is your audience going to think?
They will probably unfollow you. So, take the time to write down ideas and prepare whatever equipment you need for the videos ahead of time!
Recommended equipment for beauty influencers who want to produce engaging content include:
- Photography and Videography
- Lighting
- Backdrops
- Tables
- Microphones
- Camera Stands
- Editing Tools
Step 5: Grow Your Audience as a Beauty Influencer
No matter how big your audience already is, never stop growing it. There is always room for growth, because your potential is limitless!
Don’t be put off by the idea of learning how to make money as a beauty influencer in 2024 if you don’t have an existing audience.
Everybody has to start from somewhere, and you could even hire companies like BrandSocial, Path Social, Hootsuite, UpGrow, or Kicksta to help build your online presence on Instagram and other social media platforms.
Set yourself the following 90-day plan and stick to it:
Upload 3+ relevant Instagram/TikTok posts per day with suitable hashtags, engage with your audience (reply to people’s comments), watch 100+ people’s public stories daily (for follows, without following them), and message at least one brand about collaborations.
Do this every single day for 90 days, and watch your beauty influencer brand image grow to exponential heights! Do it twice a day and you’re golden.
Step 6: Networking with Makeup Artists & Models
Networking is one of the most integral elements of running any online business.
When you learn how to be a beauty influencer in 2024, it’s up to you whether you want to attend events in person, or simply network online, or both.
By building relationships with other influencers, business owners, and makeup artists in the industry, you can get your name out there and even get word-of-mouth recommendations.
Plus, you might get snapped at an important beauty influencer event or product launch with your social media handle and receive thousands of new followers in the process!
Step 7: Exploring Additional Income Streams
Now comes the most exciting part of learning how to be a beauty influencer in 2024 – discovering how to make money online for beginners!
If you’re lucky and publish consistently, you could build a huge audience in no time and turn it into a profitable venture that might even replace your full-time job.
Popular ways to monetize social media as a beauty influencer include:
- Sponsored posts
- Affiliate marketing
- Product collabs
- Merchandise
- Online stores
- Ad revenue (if you’re on YouTube)
- Workshops/courses
Your beauty influencer income depends on how much effort you put into the role, as well as the number of monetization methods you integrate.
Step 8: Solidifying Brand Relationships
If you learn how to be a beauty influencer in 2024, you will need to maintain a professional attitude at all times. Treat this like a business, because it really is!
Upon receiving an email or a direct message from a brand who is interested in working with you, be sure to respond promptly with a list of your rates and services.
Always speak in a professional manner, using tools like Grammarly to improve your writing (if necessary).
Pitching is a great idea, since you can reach out to brands that you personally love and reflect that authenticity in your posts.
Step 9: Be In the Know
You can’t be considered a beauty influencer if you don’t know much about beauty.
Remember that a lot of people following you will refer to your channel as a source of news, updates, and trends.
Provide your audience with everything that they need to know. Make sure that they receive SO MUCH information that they do not need to look elsewhere for it!
Webinars, podcasts, courses, and influencer networking events are a must.
Step 10: Monitor Your Performance
Numerous analytics tools can help you to figure out more about your audience, with most social media platforms integrating them into the platform itself.
The more often you track engagement, the easier it will be to tweak things to satisfy your audience.
If you’re starting a blog that makes money in 2024 and linking to it from your social media influencer accounts, use Google Analytics to assess blog performance.
Step 11: Be Wholeheartedly Authentic
Nobody likes a fake person. To increase your chances of making money online as a beauty influencer in 2024, we recommend being open-minded, open-hearted, and willing to share some of your lows, as well as your highs. One example is a video of a makeup tutorial gone wrong!
Conclusion
With these beauty influencer statistics and tips on how to be a beauty influencer in mind, it’s pretty obvious that the industry is alive, kicking, and waiting for the next influencer to start sharing makeup and skincare vids to the world.
Who knows, you might be able to make money online for beginners while carving your name in the industry, so why wait?
Start preparing your beauty influencer video creation workshop today!
Becoming a beauty influencer in 2024 is an exhilarating journey that requires the utmost dedication, creativity, and strategic thinking. If you enjoy what you’re doing, there is no reason to fail.
By following the steps outlined in this guide on how to be a beauty influencer and make money online in 2024, you can build a flourishing brand name for yourself, meet new people, and start making bank from the things you love.
